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Thank you from Cake Stuff - 'Retailer of the Year 2014'

Well, what can we say? . . .


To be named Best Retailer 2014 is an overwhelming honour.

The prestigious Cake Masters Magazine Awards were held at Cake International in Birmingham on Saturday 8th November and we were delighted to discover that we were one of four finalists in the Best Retailer category.  Over 150 cake decorating retailers from all over the world were nominated so to be one of only four finalists was, in itself, a huge achievement.  To be recognised alongside some of the best known names in the industry - competitors we hold in great respect - was something very special, but to win the actual award was quite overwhelming.

It's not the first award we've won, but what makes this one extra special is that it is due to the nominations and comments from hundreds of our customers.  We didn't put ourselves forward, we didn't ask for nominations and we didn't invite customers to vote for us - it is therefore a truly genuine award from customers which acknowledges the incredible work from the entire Cake Stuff team.

Thank you so much to our tens of thousands of lovely customers - to those of you who took the time to nominate us for the award and to those of you who simply show your support by continuing to trust us with your orders week after week . . . we never take it for granted.

Delighted as we are to win such an award, our feet remain firmly on the ground and we fully understand that with being named Best Retailer 2014 comes the responsibility to work harder than ever to give our customers the award-winning service they now rightly expect.  We're not the kind of people to rest on our laurels - we will continue to listen to our customers and to work harder than ever to further improve our website, our range, our prices and our service.

We're not perfect - we're not there yet - but this prestigious award shows that we're certainly on the right road!

Thank you again.