Thank you from Cake Stuff - 'Retailer of the Year 2019'

Thank You !


Well, what can we say, apart from . . .

thank you !!!

To be named Best Retailer 2019 is an incredible honour

The prestigious Cake Masters Magazine Awards were held at Cake International in Birmingham on Saturday 2nd November and we were delighted to be named as one of six finalists in the 'Best Retailer' category

Hundreds of cake decorating supplies retailers from all over the world were nominated so to be one of only six finalists in such a strong field of international top-class companies was, in itself, a huge achievement.  To be recognised alongside some of the best known names in the industry - including competitors we hold in great respect - was something very special, but to win the top award in our 40th birthday year was actually quite overwhelming

This award acknowledges the incredible work from the entire Cake Stuff team, past and present.  A lot of what we do happens behind the scenes early in the morning, late at night and on weekends when 'normal' people have something better to do.  We are delighted that all the long hours and hard work have been recognised in this lovely way

And as if if that wasn't enough, we also won a Product Excellence Award in the 'Edible Product Category' for Couture sugarpaste.  We have invested 3 years of hard work in developing and constantly improving Couture so were over the Moon to receive this award, especially as it saw Couture beat off some industry giants to be ranked alongside the likes of Massa Ticino - a real honour indeed

Thank you so much to all 125,000 of our lovely customers - to those of you who took the time to nominate us for the awards and to those of you who simply show your support by continuing to trust us with your orders week after week . . . we never take it for granted

Delighted as we are to win these awards, our feet remain firmly on the ground and we fully understand that along with being named Best Retailer 2019 comes the responsibility to work harder than ever to give our customers the award-winning service they now rightly expect

Likewise, Couture winning the Product Excellence Award means we are re-committed to listening to our customers and making whatever tiny tweaks are necessary to provide a world-class sugarpaste at an everyday price, and to making enough of it to meet increased demand from cake decorators across the world

We're not the kind of people to rest on our laurels - as always, we are happy to continue to listen to our customers and to work harder than ever to further improve our website, our range, our prices and our service

Thank you again

 We also thought you'd like to see some of what we all got up to at the awards and at the after-party . . .