Americolor ELECTRIC PURPLE competition gel paste icing colouring 21g

  • £2.65
  • RRP: £2.99
Spot Products:
  • Offers:
  • FREE Standard UK Mainland delivery when you spend £75
Item out of Stock | Express delivery available

ELECTRIC PURPLE concentrated competition gel icing colouring by Americolor

  • Americolor 'Electric' colours offer the brightest, most vibrant shades possible
  • IMPORTANT: some shades in the Electric range include colour 'Red 3' (E271 in Europe) - this colour is classed as edible in glacé cherries but not in other products - perfectly safe to eat but this quirk of EU classification means we have to state "for competition and exhibition use only"
  • perfect for sugarpaste, royal icing, buttercream, marzipan, flower and modelling pastes, cake mixes etc
  • approx 21g / 0.75oz nett
  • add a tiny drop at a time to build up shade
  • mix with other paste / gel colours for infinite range of shades
  • full set of 6 colours also available at a special price
  • mix with Rejuvenator Fluid for a liquid colour or for airbrush use
  • BBE normally at least 6 months and often much (much!) longer
  • ingredients: water, sugar, one or more of the colours E129, E127, E102, E110, E132, E133, E271 & E171, corn starch, vegetable (Agar) gum, citcric acid, preservative sodium Benzoate or potassium sorbate
  • customers wishing to avoid alcohol can use water to thin but this will take longer to dry and won't give as good a finish
  • known as "pastes" in the UK and "gels" in the USA - same products
  • shade accuracy - please remember colours shown are representative only and will look different on different PC monitors and tablet / phone screens
  • see our full range of Americolor icing colours
  • see our full range of icing colouring
  • see our full range of edible products
  • although not necessarily present in this particular product, the colours used across the entire icing colouring range may include the colours E102, E104, E110, E122 & E129 - which may have an adverse effect on activity and attention in some children
UK Mainland Delivery Estimates
Order Weight

Standard delivery

(approx 3-4 working days)

Express Upgrade

(next working day if ordered by 2pm)

Lightweight orders up to approx 2kg

£1.95 - £4.95

FREE over £75

£5.00 extra

Heavier orders up to

approx 20kg

(small additional charge over 20kg)


FREE over £75

£5.00 extra
We do not charge any more for delivery to Scottish Highlands or rural / remote mainland addresses but please allow an extra couple of days for delivery.
Deliveries to Northern Ireland, Scottish Islands, Isle of Man, Isle of Wight, Channel islands, other UK offshore islands and BFPO addresses are all possible – a subsidised delivery charge will be shown at checkout. We will continue to work hard to find more cost effective delivery options for all our non-mainland customers.

•    smaller, light orders normally shipped 1st class mail within the UK
•    larger, heavy orders shipped by APC Overnight couriers on UK mainland
•    orders to customers in Northern Ireland, on Scottish islands, Isle of Man, Isle of Wight, Channel islands, other UK offshore islands or with a BFPO address are normally shipped Royal Mail 1st class Signed For although we will ship by APC Overnight couriers where possible, depending on total weight and value
•    free UK mainland delivery on orders over £75
•    Express delivery option available at checkout
•    orders to customers outwith the UK are normally shipped Air Mail
•    Air Mail restrictions mean items measuring over 10" / 25cm, weighing over 1.75kg, aerosols, flammable products, marzipan and some other items cannot be shipped outside the UK
•    retail customers can return unopened, unused, non-edible products for refund
•    please refer to our Delivery & Returns page for full details

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