About us

We operate from a HUGE state of the art warehouse that enables us to offer a range of well over 11,000 cakey products, while offering faster shipping and delivery times than ever before. Based in the UK, we ship hundreds of orders every day to tens of thousands of our lovely cake making customers all over the world.

There are few things more comforting than the smell and taste of some real home baking – it’s nostalgic, it’s homely, it’s fun.  We genuinely love what we do – it’s great fun and we hope this always comes across to our customers.  We don't take ourselves too seriously, but we take what we do very seriously, which is why we're so well known for properly looking after our customers.

Everyone here at Cake Stuff loves cakes – some of us bake, some of us are cake decorators and some of us just enjoy eating them!

We are a completely on-line business so, sorry, you can't pop in for a browse around the warehouses.  We now have over 135,000 customers worldwide and everything we do is designed to make the ordering, picking and delivery process from our two warehouse locations as slick and efficient as possible, so that your order arrives quickly and safely.  We don't have a physical shop and we don't accept orders by phone - simply because it would be physically impossible to offer these services without them slowing down how fast we can ship and deliver your orders.

Cake Stuff is an ethical business and we take our environmental responsibilities seriously . . . we recycle packaging where it is safe and hygienic to do so, we use biodegradable packing 'chips' (which can be composted) and widely recyclable air-fill packaging to pack boxes, our new premises have many energy-saving features and we are always working on ways to reduce our carbon footprint further.  We're not perfect - not by a long way - but we're trying!

With 30 years' experience in retail (most of this time running a series of busy shops) we decided in the Autumn of 2006 to move to industrial units so that we could expand our on-line sugarcraft and tartan ribbon businesses.  The move proved such a success that we quickly had to expand premises to accommodate the ever-growing amount of stock arriving from all over the world.  We eventually took over all available 5 warehouse units but even this wasn’t big enough, so in November 2012 we moved to our new home . . . modern, comfortable, close-by, environmentally efficient and (most importantly of all) more than 3 times larger!  In 2018 we needed more space yet again, so began operating from our second warehouse.

Both Cake Stuff warehouses are packed full of cake decorating goodies - literally millions of items - row upon row, shelf upon shelf of just about everything you can imagine for making and decorating cakes.  This, combined with the fantastic Cake Stuff team, creates an unbeatable combination which allows us to regularly knock the socks off our competition.  Lots of extra space has enabled us to grow further - introducing many new product lines and increasing our stock-holding dramatically.  You'll rarely find essential items out of stock plus our huge buying power means we can always offer Cake Stuff customers the very best prices possible.

Our pricing policy is simple . . . at the point of adding a new product to the website we check the price for that product on at least 10 of the UK’s top cake supplies retailers. Then, quite simply, we try to make sure our price is better than any of them and we offer additional savings for trade customers.  There is never any compromise on quality or service - we’re talking about exactly the same products, but at the best prices possible.  Over time some of our competitors may adjust their prices too, so if you find that one of our prices isn't just as good as it could be please let us know as we have a Price Promise, so we'll be happy to take a look!

Cake-stuff.com is designed specifically for the busy cake maker who knows what they want to order and wants the very best prices possible.  It’s simple – you do a little bit of homework so that you know what you want to order and then we’ll do the rest: making sure you get the best price possible along with some fast, friendly and fun service. The PRODUCT DETAILS tab on every single page is crammed with information - dimensions, ingredients, tips and advice for you check before ordering.


We're very open about our pricing and invite customers to check our prices against other suppliers for themselves. If you find a product being sold elsewhere at a better price, please let us know.

We promise to try our best to offer a better price where possible, and as long as the item on sale from a UK based retailer, is something we stock, is identical (brand etc), brand new and not part of a clearance sale, we'll be happy to look into it and adjust our on-line price to offer you (and all customers) an even better price.

Now, we can't say fairer than that - can we? . . . after all, we don't want to be the ones with egg cake on our faces.


Cake Stuff is a completely on-line business

We are a small, family business but we're lucky enough to have over 135,000 customers worldwide to look after. Please understand that we could never deal with the volume of phone calls from so many customers in different time zones across the world, so we encourage communication via the Contact Us page on our website.  We're always happy to help and will respond as quickly as possible during business hours

Please get in contact with us using our Contact Us form.

The Contact Us page has some helpful FAQs that may answer your question without having to contact us, but if you need to get in touch please use the Contact Form.  We have lovely customers and any of our Customer Service team will bend over backwards to help wherever we can so contact us and we'll reply as quickly as we possibly can

cake-stuff.com is an ecommerce website wholly owned by:

Cake Stuff Ltd, Private Road No.8, Colwick Ind. Estate, Nottingham, NG4 2JX

Company registration 275974 (Scotland)

VAT reg 328 6538 33

Cake Stuff and the Cake Stuff logo are registered trademarks