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Trade Customers

Customers who make cakes in the course of running a business (full, part-time or hobby) or in connection with education, can apply to become a Cake Stuff Trade Customer

It doesn't cost anything to apply and the way it works is simple . . .

When you initially apply, you'll join the TRADE ENQUIRY group where you'll have access to all our products, special offers and exclusive promotions.  This is just the starting point - the TRADE ENQUIRY group is the first step in us working together and getting you even better prices

Customers spending around at least £1,000 a year will join the TRADE CUSTOMER group, so we'll begin working with you and monitoring your orders and as soon as it looks like you're on course to spend at least £1,000 over the full year, you'll move into the TRADE CUSTOMER group

As a TRADE CUSTOMER you'll automatically receive an additional discount on every order (as long as you log in to your account before ordering).  The easiest way to illustrate how this works is to give an example of a specific product . . .

This additional discount is applied to every product and every order and because our prices are already so competitive, means you'll regularly save 30%, 40%, 50% and more on RRPs.  This means you don't have to stock up on a product just to get the best prices - order what you need, when you need it and relax in the knowledge that you're enjoying some of the most competitive prices in the country! 

More benefits to being a TRADE CUSTOMER will become apparent over time as the website learns to recognise your personal buying patterns so that prices and promotions can be tailored to suit you, but here are a few additional benefits and conditions which apply to TRADE CUSTOMERS - please click here to see our full Terms and Conditions

  • the Price Breaks you may see on some products are available to all customers - this is to avoid delays with customers wishing to order while waiting to be approved as a TRADE CUSTOMER plus it lets everyone see the prices and savings available
  • TRADE CUSTOMERS automatically have an extra discount applied to their orders - with tiered levels of discount based on your annual spend with us
  • TRADE CUSTOMERS spending at least £1,000 a year save an extra 10% on every order - that's the equivalent to placing less than one carriage-paid order each month
  • remember that this is an additional 10% saving on our already very competitive prices, which means you can save 30%, 40% or even 50% on retail prices
  • your additional discount will apply to full packs so, for example, a pack of 5 x 12" round cake drums would cost only £5.30 (£4.42 + VAT) . . . that's a massive saving of 64% on the RRP
  • unlike many other sites advertising 'trade prices', all our prices already include VAT where applicable, so there are no nasty surprises at checkout . . . something to bear in mind if looking at prices from other suppliers as you'll often have to add 20% to their prices before comparing to ours
  • further tiers of trade and wholesale discounts are available for even busier trade customers - we will monitor your orders and revise your discount level every few months
  • TRADE CUSTOMERS can further benefit from exclusive prices on key products - the website will 'learn' which products you order most regularly - maybe there's a particular brand of sugarpaste you use all the time, or maybe you use a lot of certain sized cake boards, in which case we can try and arrange a special price for you . . . so if the prices you see initially are not as low as your current supplier please speak to us and we will be happy to help
  • our Key Accounts manager will personally keep in touch with busier TRADE CUSTOMERS and will analyse your spending patterns to help ensure you enjoy the very best value - listening to what you want so that we can help secure exclusive prices, suggest alternative products and can work alongside you to ensure your own business is as profitable as possible.  This is an innovative service very few of our competitors are able to offer and it can really help ensure ordering all your cake supplies is as cost-effective as possible for you
  • TRADE CUSTOMERS benefit from enhanced delivery service which includes text alerts from the couriers on the day of delivery - you can even change delivery instructions as little as an hour away from delivery.  To enjoy all the benefits of this amazing delivery service it's vital we have your up-to-date email and mobile number so please check your Cake Stuff account details
  • free delivery on all orders over £75 to UK mainland address, with subsidised delivery rates to non-mainland and non-UK customers.  Because of high courier delivery charges to Northern Ireland, UK offshore islands and the Republic of Ireland, best value subsidised delivery is available on orders over £100
  • business-to-business transactions are exempt from the Distance Selling Regulations so please note that TRADE CUSTOMERS do not have the automatic right to return a product. We will always do everything to help with damaged or incorrect items but Trade Customers cannot return an item simply because they change their mind - this does not affect your statutory rights
  • TRADE CUSTOMERS will have access to exclusive promotions and discounts via Cake Stuff email newsletters plus they'll be the first to know about new products and other important news
  • TRADE CUSTOMERS have a Cake Stuff account with a great little feature called an e-wallet.  This means that any little adjustments, refunds, credits, discounts etc are simply put into your e-wallet for you to use at any time in the future - it's a really simple, clever and fast way to make sure your little feature which helps us keep you squared up at all times


Being a Cake Stuff TRADE CUSTOMER should make ordering easier and faster, should keep you up-to-date with news and special offers and, most importantly, should save you money - especially as your business grows

We're not out to make a fast buck - we're in it for the long term and we want to work with you to help make ordering your supplies simple and your business profitable

If you are a new customer please click here to register

If you have already registered and would like to become a TRADE CUSTOMER, please complete the details below

Remember that you can place an order right away - don't wait for us replying to order

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